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Idea2Unicorn
Helping Startups Scale with Smart Growth, Zero Dilution

Transform your startup with our proprietary growth methodologies, expert workshops, and proven franchise strategies that scale businesses across India.

Team Members
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Years Combined Experience
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Incubator Partnerships
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Committed Corpus
0 Cr

About Idea2Unicorn

Building the McKinsey of Startups – Creating unicorn blueprints in 15 days with 360° services, proven methodologies, and zero-dilution growth strategies.

Our Mission

To solve every problem of your business holistically — from vision to systems, from sales to funding — so you can systematically design your unicorn with structured mentorship, proven frameworks, and global networks.

Our Vision

Transform 1 billion lives, 1 million businesses, and create 100 unicorns with $1B investment, adding $5T to India’s GDP through our proprietary #DesignYourUnicorn (DYU) framework.

Leadership Team

Meet our exceptional team of visionaries, entrepreneurs, and industry experts who are driving innovation and transforming the startup ecosystem.

Founder

Sandeep (Sandipp) K Vij (Vijj)

CEO and Founder

MBA – IIMA | Retail and Visioning Expert

Serial Entrepreneur and Venture Capitalist

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Principal Partners & Domain Experts

Dinesh Makhija

Advisor, AI & Technology

Advisor, AI & Technology

Leading AI innovation and technology strategy

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Amardeep Bajpai

AI Expert

IIMA | 3 Unicorns Creator

Digital Marketing Expert, credited with building 3 unicorns, AI innovation specialist

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Sameer Nigam

eLearning & EdTech Expert

IIMA

Pioneering digital learning solutions and educational technology

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Sam Kundu

Franchising Expert

“Franchising King”

Leading franchise model development and business expansion

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Satyavir Yadav

Education & Real Estate Expert

Education & Real Estate Specialist

Educational innovation, entrepreneurial development, and real estate expertise

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Rajiv Kapahi

CA & Startup Strategist

Chartered Accountant

Financial strategy and startup consulting expert

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Achal Paul

Communication Expert

Founder Director, BUZZ Communications

Strategic communication and brand development expert

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Entrepreneurs Trained
0 +
Success Rate
0 %
Funding Raised
0 Cr+
Workshops Conducted
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The Founders' Journey - From Corporate to Social Entrepreneurship

The Founders' Journey

From corporate success through entrepreneurial failures to revolutionary social entrepreneurship
- a story of resilience, transformation, and vision.

The Transformation Journey

Corporate Foundation

Built extensive corporate experience across multiple industries, developing strategic thinking and business acumen.

7+ Business Ventures

Launched multiple startups across different sectors, learning invaluable lessons from each experience.

Deep Debt & Recovery

Faced significant financial challenges and debt, which became the catalyst for spiritual and business transformation.

Spiritual Activism

Developed a unique blend of business strategy with spiritual principles, redefining social entrepreneurship.

Tech-Forward Solutions

Pioneered systems-level approach to solving unemployment and sustainability challenges through technology.

Idea2Unicorn Vision

Leading revolutionary approach to social entrepreneurship, aiming to transform 1 billion lives and create 100 unicorns.

Vision Impact Goals

Our ambitious targets for transforming the entrepreneurial ecosystem

1B

Lives to Transform

Target impact across India and neighboring countries

1M

Businesses to Impact

Creating sustainable business ecosystems

100

Unicorns to Nurture

Building the next generation of billion-dollar companies

500+

Startups Guided

Successfully implemented smart growth methodologies

Sandeep Vijj's Methodology

INFOGRAPHIC
BUSINESS

Sandeep Vijj's Methodology

LinkedIn: linkedin.com/in/sandeepvij

10 proven business methodologies - implemented, not theory

01
✈️

5 Stage, 5 Gate Process

Structured innovation framework for product development with stage-gate decision making to ensure quality outcomes and risk management.

02
🏢

Crossing the Chasm Strategies

Marketing strategies to transition from early adopters to mainstream market and achieve sustainable growth in technology products.

03
🚗

Maxi-Marketing

Database-driven marketing approach to maximize customer relationships and ROI through targeted campaigns and personalization.

04
🚌

SAFe - Scaled Agile Framework

Enterprise-scale agile framework for large-scale software development teams and portfolio management with proven practices.

05
💻

6 Sigma

Data-driven methodology for process improvement and defect elimination to achieve operational excellence and quality control.

06
⚙️

Every Business is a Growth Business

Strategic approach to identify and capture growth opportunities in any industry or market condition through innovation.

07
🚚

Good to Great

Framework for transforming good companies into great ones through disciplined people, thought, and action principles.

08
🚴

One Word Can Change Your Life

Focus-driven methodology to align personal and professional goals around a single powerful word for clarity and direction.

〰️
09
📖

Bhagavad Gita

Ancient wisdom applied to modern leadership, decision-making and ethical business practices for holistic success.

10
🌊

Blue Ocean Strategy

Create uncontested market space and make competition irrelevant through value innovation and strategic positioning.

Business Infographic

Proprietary Workshops

Exclusive, hands-on workshops designed to accelerate your entrepreneurial journey

Business Visioning

Our proprietary Idea2Unicorn workshop using a 5-step visual method to transform your business vision across all spheres of life.

Conceptualize Your Unicorn

Transform your startup idea into a structured unicorn blueprint using our proven 10-book methodology framework.

Funding Mastery Workshop

Master the art of raising capital and securing funding for your startup with proven strategies and investor insights.

Coming Soon

Digital Transformation

Transform your business with cutting-edge digital strategies, AI integration, and technology implementation.

Coming Soon

Leadership Excellence

Develop exceptional leadership skills, build high-performing teams, and create lasting organizational impact.

Franchising Mastery

Learn from the 'Franchising King' how to build scalable franchise models and expand your business globally.

FinTech Innovation Workshop

Navigate the FinTech landscape, understand regulatory requirements, and build innovative financial solutions.

Growth Strategies

Growth Strategies

Revolutionary franchise and channel partner models designed specifically for the Indian market.

Scale rapidly without heavy investment or equity dilution.

ZERO-INVESTMENT

Franchise Model

1

Build a network of channel partners without upfront costs. Revenue-sharing model that scales organically across markets.

  • No franchise fees
  • Revenue-based partnerships
  • Scalable network effect
  • Risk-free expansion

TIERED PARTNER

Networks

2

Create multiple partnership levels from local representatives to regional distributors, each with defined roles and rewards.

  • Multi-level structure
  • Clear progression path
  • Regional market penetration
  • Localized support

REVENUE-SHARING

Engine

3

Transparent profit-sharing model that aligns partner incentives with business growth, ensuring mutual success.

  • Performance-based rewards
  • Automated calculations
  • Real-time tracking
  • Transparent reporting

TIER 2/3 CITIES

Focus

4

Tap into underserved markets in smaller cities where competition is lower and customer loyalty is higher.

  • Lower acquisition costs
  • Higher retention rates
  • Local market expertise
  • Cultural alignment

WHATSAPP & DIGITAL

Integration

5

Leverage India's preferred communication channels with WhatsApp onboarding, UPI payments, and mobile-first experiences.

  • WhatsApp automation
  • UPI integration
  • Mobile optimization
  • Social commerce

INFLUENCER

Partnership Model

6

Build strategic partnerships with micro and macro influencers to drive authentic brand advocacy and customer acquisition.

  • Authentic endorsements
  • Targeted audience reach
  • Content collaboration
  • Performance tracking

Ready to Scale Your Startup?

Transform your startup into a unicorn with our proven methodologies and expert guidance. Join hundreds of successful entrepreneurs who have scaled their businesses with us.

Launch Strategy

Get your product-market fit and go-to-market strategy right

Growth Hacking

Implement proven methodologies to achieve exponential growth

Team Building

Scale your team with the right talent and leadership

Revenue Optimization

Maximize revenue streams and achieve sustainable profitability

Ready to Write Your Success Story?

Transform your idea into a scalable unicorn with Idea2Unicorn.ai’s comprehensive approach. With a team of visionary entrepreneurs, investors, AI experts, and global business leaders, we solve every business problem holistically.

360° Services

Complete support for every stage of growth

Access to Funding

Pre-seed, Seed & Angel funding opportunities

Strategic Tie-ups

Top incubator partnerships in India

Proprietary Workshops

Through Angel Investor Networks

Committed Fund

₹1 cr fund to fuel ambitious founders

Holistic Solutions

Turning ideas into scalable unicorns

Success Stories

Real transformations from startups that scaled with our guidance and methodologies

Startups Mentored
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Total Funding Raised
$ 0 M+
Unicorn Creators
0
Success Rate
0 %
EdTech Series A

EduTech Solutions

Founded by Rahul Sharma

Revolutionizing online education with AI-powered personalized learning paths

💰

$5.2M

Funding Raised

👥

500K+

Active Students

Key Achievements

🚀

Achieved 300% user growth in 18 months

🤝

Partnerships with 150+ educational institutions

📈

85% improvement in student learning outcomes

⏱️ Timeline to Success: 18 months
FinTech Seed

FinFlow

by Priya Patel

Digital lending platform for SMEs with instant approval using AI credit scoring

Funding Raised $2.8M
User Base 100K+ users
Timeline 12 months
HealthTech Pre-Series A

HealthHub

by Dr. Amit Kumar

Telemedicine platform connecting patients with specialists across rural India

Funding Raised $1.5M
User Base 50K+ patients
Timeline 15 months
EdTech Series A

EduTech Solutions

Founded by Rahul Sharma

Revolutionizing online education with AI-powered personalized learning paths

💰

$5.2M

Funding Raised

👥

500K+

Active Students

Key Achievements

🚀

Achieved 300% user growth in 18 months

🤝

Partnerships with 150+ educational institutions

📈

85% improvement in student learning outcomes

⏱️ Timeline to Success: 18 months
FinTech Seed

FinFlow

by Priya Patel

Digital lending platform for SMEs with instant approval using AI credit scoring

Funding Raised $2.8M
User Base 100K+ users
Timeline 12 months
HealthTech Pre-Series A

HealthHub

by Dr. Amit Kumar

Telemedicine platform connecting patients with specialists across rural India

Funding Raised $1.5M
User Base 50K+ patients
Timeline 15 months
Awards & Recognition - Modern UI

Awards & Recognition

Our commitment to excellence has been recognized by leading industry organizations and media outlets

15+

Industry Recognition

Awards and recognitions from leading industry bodies

100+

Speaking Engagements

Keynote speakers at major conferences and events

All Awards & Recognition

Education 2023

Outstanding Contribution to EdTech

EdTech Innovation Awards

Recognized for transforming educational technology landscape through strategic consulting and incubation

Incubation 2023

Best Incubation Program

Startup Growth Awards

Ideas2harm incubation program recognized for highest success rate and comprehensive support system

Consulting 2023

Innovation in Franchise Consulting

Franchise Association of India

Pioneering zero-investment franchise models that democratized business expansion for Indian startups

Digital 2021

Digital Transformation Leader

CII Digital India Awards

Leading digital transformation initiatives across multiple industry verticals with measurable impact

Media Coverage

Our work and achievements have been featured in leading business publications, startup magazines, and industry reports across India and internationally

View Media Coverage

Results That Inspire Confidence

Real stories of transformation, growth, and long-term success.

Riya Sharma Founder – Glow & Grace Beauty Studio

“Their growth strategy helped us expand from one salon to 15 outlets across India — unbelievable transformation!”

Amit Patel UrbanBite Café

“The workshops gave us clarity and structure. Our franchise system now runs smoother than ever.”

Neha Khanna EduNova Learning Hub

“Within 6 months, our revenue grew by 3x. Their data-driven approach truly works.”

Rahul Mehta FitZone Fitness Studio

“They turned our business into a successful franchise model with complete partner support.”

Sneha Verma GreenLeaf Organic Foods

“Finally, a team that delivers real growth — not just promises. Highly professional and result-oriented.”

Latest Updates - Modern UI

Latest Updates

Stay connected with our latest content on YouTube and LinkedIn

Latest Videos

15:42

How to Create a Unicorn Blueprint in 15 Days | Sandipp Vijj

32K 3 days ago
View on YouTube
12:28

Zero-Investment Franchise Model for Startups | Growth Strategies

24K 1 week ago
View on YouTube
18:55

10 Business Methodologies Every Entrepreneur Must Know

41K 2 weeks ago
View on YouTube

Latest Posts

In Good to Great, Jim Collins explains that great companies achieve sustained success by building on three core principles: disciplined people, disciplined thought, and disciplined action. These form the foundation of the Flywheel and are essential to moving from...

2 days ago
View Post

How can Government help a startup Ecosystem? That's a powerful question — and very relevant for today's world. Governments can catalyze (meaning: speed up and energize) a startup ecosystem in several key ways:

5 days ago
View Post

Critical success factors to develop a strategy to create Unicorns (startup). Creating a unicorn—a startup valued at over $1 billion—is an ambitious goal. While there's no guaranteed formula, certain critical success factors (CSFs) significantly increase the...

1 week ago
View Post

Get In Touch

Ready to transform your startup? Join our community of successful entrepreneurs and start your journey to becoming a unicorn.

Email Us

Sandeep@idea2unicorn.ai

WhatsApp

Sandeep Vij

Visit Us - USA

9809, #203 Walnut st, Dallas, TX 75243, USA

Visit Us - India

BPA – 085, Belvedere Park, DLF III Sector 25 A Gurugram, Haryana Cyber City

Join Our Community

Active Startups
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Expert Mentors
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All your questions answered

What type of startups do you work with?

We work with startups across multiple industries — including retail, tech, education, healthcare, beauty, food & beverages, and more. Our strategies are customized to fit your business model and growth stage.

How can your growth methodologies help my business?

Our proprietary growth methodologies combine data-driven marketing, strategic planning, and operational optimization to help you achieve measurable results — faster customer acquisition, improved brand visibility, and scalable systems.

What do your workshops include?

Our expert workshops cover essential business growth areas such as brand positioning, digital marketing, franchise development, sales funnel design, and operational excellence. Each workshop is designed to give you actionable insights and hands-on implementation support.

Can you help an early-stage startup?

Yes. Whether you’re in the idea phase or already generating revenue, our team helps you identify the right growth path and implement systems that prepare your startup for sustainable scale.

What makes your approach different from other business consultants?

We go beyond theory. Our team brings real-world experience in scaling brands across India, combining marketing, technology, and franchise expertise with a proven, data-backed methodology.

How can I get started?

Simply fill out the contact form or book a free strategy consultation. Our team will reach out to understand your goals and design a roadmap for your startup’s transformation.
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Proprietary Workshops for Start-up Success - Idea2Unicorn

PROPRIETARY WORKSHOPS FOR START-UP SUCCESS

13th Dec, 2025

This workshop helps you build a success mindset, align goals, and grow sustainably. It covers funding, scaling, revenue strategies, financial management, and market insights for long-term personal and business growth.

For 1 Workshop
₹3500 ₹3000* Entrepreneur
₹1500 ₹1250* Students
* Plus 18% GST applicable
Fill The Form Here 👇
Early Bird Discounts Till 10th Dec 2025

Workshop Schedule

DAY 1
Workshop 1

Business Visioning Workshop for Entrepreneurs

SV
Mr. Sandipp Viji
Workshop 2

5X Growth Without Diluting Equity in 24 Months

SK
Mr. Sam Kundu
DAY 2
Workshop 1

Crossing the Chasm Strategy

SV
Mr. Sandipp Viji
Workshop 2

Mastering Business Finance

SM
CA Sahil Makkar