CEO & Founder
ABOUT THE INSTRUCTOR
Sandeep Vij
Mentor, thought leader, and visionary — helping entrepreneurs and organizations apply proven business methodologies to build, scale, and transform their ventures.
CAREER HIGHLIGHTS
Achievements
A selection of milestones, innovations and business achievements built across multiple industries.
Crossed the Chasm — Twice
Mastered the Crossing the Chasm methodology and successfully crossed the chasm in the Fintech industry twice within six years.
25 Years Ahead
Launched a branded retail chain for Philip Morris, 25 years ahead of its time, in Delhi with the Tea Division of Godfrey Phillips.
₹150 Crore Funds
Garnered ₹150 crores in funds at Escorts Finance while serving as Operations & Marketing Head.
₹10 Crore Retail Fund
Launched a Mutual Fund Income Bond after the market was dead following the Morgan Stanley debacle, generating ₹10 crores in retail funds.
Largest Smart-Card Loyalty Program
Developed the largest loyalty program using smart cards worldwide for Bharat Petro Card.
70% Market Share
Sold EFTPOS terminals to a subsidiary of Equifax in India, achieving a 70% market share of EFTPOS terminals.
$40M Value Created
Pioneered India's first electronic bill payment system, saving $5 million and creating a value of approximately $40 million.
Order-to-Cash Expertise
Trained in the US in the Order-to-Cash cycle of businesses, bringing global operational expertise to business transformation.
FEATURED IN
Featured & Recognized
Recognized and featured across leading business publications for innovation, entrepreneurship and business transformation.
FEATURED ARTICLE
Forbes India
FEATURED ARTICLE
Business Today
FEATURED ARTICLE
Business India
Achievements
🧭 Basically, mastered the art of Crossing the Chasm. Crossed the Chasm in Fintech industry twice in 6 years.
🏪 We launched a Branded Retail Chain for Philip Morris’s, 25 years ahead of our time, in Delhi with Tea Division of Godfrey Phillips.
💼 At Escorts Finance garnered Rs 150 crores of funds, as Operations & Marketing Head.
Launched a Mutual Fund Income Bond, after the market was dead after Morgan Stanley debacle and garnered Rs 10 crores Retail Funds.
🎯 I developed the largest loyalty program in smart cards worldwide – Bharat Petro Card.
💳 Also, sold EFTPOS terminal to a subsidiary of Equifax in India to achieve 70% market share of EFTPOS terminals.
⚡ Pioneered India’s first electronic bill payment system, saving $5 million from the start and creating a value of $40 million, drawing the attention of Bill Clinton as an investor – Easy Bill
🌎 In the US, I have been trained in Order to Cash cycle of businesses
Sandeep Vij
Has been featured in top business publications including Forbes India and Business Today.
