Business Visioning – Idea2Unicorn

Our proprietary 5-step visual method to craft a clear, actionable business vision across every sphere of life.

Duration

Two cohort lectures + Three 1:1 sessions

Group Size

Small cohorts with personalized 1:1 guidance

Focus

Clarity, validation, and actionable next steps

Join the Workshop

Participate via our WhatsApp group

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Fee Structure

India

Two cohort lectures – ₹504.00

Three one-to-one sessions – ₹2,502.00

Total – ₹2,790.00

USA & Other Countries

Two cohort lectures – $25.00

Three one-to-one sessions – included

Total – $225.00

Workshop Topics

Core Foundations

Purpose of life of entrepreneurs

Purpose of enterprise

Motivating entrepreneurs for the purpose

9 pillars of Success

The wheel of life

5-Step Process

Idea - Conceptualize your vision

Planning - Strategic roadmap development

MVP1 - Build your minimum viable product

Launch - Market entry strategies

Global Launch - Scale internationally

Law of Attraction & Manifestation

Why law of attraction not working for you?

How to make law of attraction work for you

Through purification and past life karma cleansing

Importance of charity/tithing: Karmic investment and paying off karmic debts

How to visualize and achieve your dream

Pathway to achieving unicorn status

Vision Enhancement Method

Visualize your vision using What, When, Where, Why & How

Feedback to enhance your vision by 2–5x across Health, Wealth, Career, Venture, Charity, Convocation, etc.

Ensure the enterprise and other life dimensions are crystal clear

Share your vision to get clarity on what you will get and what you will not

Sandeep will guide you with steps to overcome obstructions to your Business Vision

Workshop Topics

Foundations of Success & Entrepreneurial Mindset

Understanding the Psychology of Success: How belief systems shape outcomes

Mindset Mastery: Building resilience, grit, and mental strength

Habits of High Performers: Daily disciplines for sustained and long-term growth

Frameworks for Personal & Business Growth

The 9 Pillars of Success: A holistic model for life and business

The Wheel of Life: Diagnosing gaps and creating balance

5-Stage Business Growth Pathway: Idea->Planning->MVP1->Launch->Global Launch

Life vision, Purpose and goal alignment

Creating a Compelling Life Vision

Aligning Personal, Professional & Social Priorities

Defining Your Purpose as an Entrepreneur

Purpose of Your Enterprise: Why your business exists beyond profits

Motivating Yourself & Your Team Through Purpose-Driven Leadership

Mindset and resilience in achieving life goals

Vision to Unicorn: Strategic Pathways

Turning Ideas Into Impactful Ventures

Crossing the Chasm: Strategies to Scale Beyond Early Adopters

- Business Methodologies That Drive Hypergrowth: Blue Ocean Strategy, SAFe (Scaled Agile), Six Sigma, Maxi-Marketing, Good to Great Principles, “Every Business is a Growth Business”

The Roadmap to Unicorn Status: How to strategically scale with purpose, clarity, and mindset alignment

Why the Law of Attraction Fails for Many—and How to Fix It

Making the Law of Attraction Work:

- nner purification & emotional clarity
- Understanding karmic patterns and past-life influences
- Charity/tithing as a karmic investment that unlocks flow
- Practical visualization techniques that accelerate results

Business Visioning would entail a 5-step plan method of

1. Visualizing your business Vision using Visual method of answering What, When, Where, Why & How.

2. Second session is to give Feedback & enhance your vision by 2-5 times in spheres of your life - Health, Wealth, Career, Venture, Charity, etc.

3. Third Session is to ensure Visualized enterprise & other dimensions of life are clear.

4. Once you share your vision with me, I can tell you what you will get and what you will not.

5. Sandipp will then guide participants to steps to be taken to overcome the obstructions to Business Vision.

Startup SOP - Complete

Start-up Strategies For Super Success

Every Business Is a Growth Business

Growth Mindset

Market Expansion

Strategy Adaptation

Opportunity Scanning

Leadership Culture

Crossing the Chasm

Technology Adoption Lifecycle

Innovators

First 2.5% of adopters

Early Adopters

Next 13.5%

Chasm

Gap between innovators and pragmatists

Early Majority

Next 34%

Key Concepts from Good to Great by Jim Collins

Level 5 Leadership

Humility + Will: Leaders combining personal humility with unwavering professional will

Hedgehog Concept

Simplicity: Focus on doing one thing better than anyone in the world (economics)

First Who Then What

People First: Get the right people on the bus, then figure out direction

Confront Brutal Facts

Truth: Face harsh realities without losing faith, saving faith

Disciplined Thought

Focus: Great efforts compared into disciplined thought

Disciplined Action

Consistency: Great adherence to consistent action

Flywheel Effect

Momentum: Small efforts compared into breakthrough momentum

Technology Accelerators

Use tech to fuel momentum, accelerate but not drives or direction

Bhagavad Gita Lessons for Startup & Corporate Success

Purpose-Driven Leadership

Karma Yoga (Focus on Action)

Resilience

Aardharya

Adaptability

Ethical Leadership

Footsteps

Servant Leadership

Continuous Learning

Knowledge Sharing

Courage

Empathy

Overview: MaxiMarketing (1987)

Goal: Move beyond mass marketing by using data, segmentation, accountability, and relationship-building to maximize marketing impact

Maximized Targeting

Use data (demo, psychographic) to segment and target promising prospects

Maximized Media

Engage beyond TV/radio to reach segments

Maximized Accountability

Track and measure marketing ROI

Maximized Awareness

Build awareness via creative tactics (e.g., sponsorships)

Maximized Linkage

Maintain personal customer relationships

Maximized Activation

Drive engagement via participation (e.g., contests)

Maximized Sales

Focus on long-term strategies to drive sales

Maximized Synergy

Design multiple insights to achieve multiple objectives

Maximized Distribution

Use multiple-channel distribution

ONE WORD FRAMEWORK

LOOK IN

Self-reflection: Identify your core values, passions and needs

LOOK UP

Seek clarity: Pray/meditate/seek guidance to discover your "One Word"

LOOK OUT

Live it daily: Apply your One Word to business, relationships, and lifestyle

Strategy Canvas: Red Ocean vs. Blue Ocean Value Curves

Blue Ocean Strategy: Create uncontested market space and make the competition irrelevant

Red Ocean Strategy: Compete in existing market space

Key Dimensions

Price
Quality
Ease of Use
Features
Functionality
Accessibility

Four Action Framework of Blue Ocean Strategy

This side 100% settable. Only if you me needs and believes you believe if attention

Create

Which factors should the application products features come standout toward lead?

Raise

Invest or create specifications and additional features or quality

Eliminate

Competition is the game High form of game facing your intuition

Reduce

Care the price is to cut? Your tool have only product

A new value curve

Start-up defined by DPIIT

Start-up

• Any new enterprise
• that has scalable business model and
• intends to grow beyond the solo founder,
• has employees and intends to grow,
• In order to be eligible for tax holiday under the Income Tax Act, the start up must be a Private limited company or a LLP and DPIIT recognised.

Stage-Gate Process Template

Idea Screen → Scoping → Business Case → Development → Testing → Post Launch Review

Essential Books

Every Business is a Growth Business

GREAT

BLUE OCEAN STRATEGY

MAXI MARKETING

CROSSING THE CHASM

One Word

FUNDING ROADMAP

ASSESS FUNDING NEEDS

Clearly define how much capital you need and what it will be used for (expansion, tech upgrade)

PREPARE YOUR BUSINESS

Refine financial model, growth plan, and legal documentation. Get audit-ready.

DETERMINE VALUATION

Estimate your company's worth to decide how much equity to offer versus other financing

BUILD A PITCH DECK

Create compelling presentation that highlights your vision, business model, financials, and funding ask

IDENTIFY & APPROACH INVESTORS

Target suitable investors (angels, VCs) aligned with MSME-stage businesses

CLOSE THE DEAL

After pitching, negotiate terms, sign legal agreements, and close funds received

CEO and Founder

www.idea2unicorn.ai

MBA – IIMA | Retail and Visioning Expert

Sandeep (Sandipp) K Vij (Vijj)

MBA, IIM Ahmedabad | Based in Dallas, TX
25+ years in startups, fintech & high-growth markets
Mastered Crossing the Chasm – achieved twice in fintech within 6 years
Raised ₹150 Cr at Escorts Finance & ₹10 Cr via mutual fund revival
Created Bharat Petro Card – world’s largest smart card loyalty program
Captured 70% market share in EFTPOS terminals (Equifax subsidiary deal)
Pioneered Easy Bill – India’s first electronic bill payment system
Saved $5M upfront, created $40M value, noticed by President Bill Clinton
Launched branded retail chain with Philip Morris (Godfrey Phillips) in Delhi

This Book is Awaken the Giant Within by my Hero - Anthony Robbins

Book

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